Episode 105: Gluten Free Bar - Marshall Rader
Started in 2010 by brothers, Marshall and Elliott Rader, the GFB has been a leader in the gluten-free industry by creating food that not only nourishes your body but tastes amazing, too. Have you ever thought life would be better if snacking could be nutritious and delicious—if gluten-free didn’t have to mean taste-free? So have they, which is why here at the GFB, they value Marshall and Elliott’s courage to walk away from the corporate world in order to invest in a product idea that eventually became a way of life.
While the brothers’ initial goal focused on creating a good-tasting, good-for-you, gluten-free protein bar, their product line has since expanded and so has the scope of their mission. Every day the GFB aims to make the world a better place by committing to producing healthy foods in honest ways. They source organic whenever possible and use only wholesome ingredients, and while they believe in simplicity when it comes to their food, they value the complexities associated with being a company of integrity. They actively search for ways to innovate healthy living, operate more sustainably, diversify their workforce, and enrich their community. The focus of the GFB now encompasses the quality of both their products and the lifestyles of their team members, the community, the retailers they work with, their suppliers, and their customers—gluten intolerant or not.
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