Episode 114: Best Food Chicago - Alex Jewell
Alex Jewell is a programmer by day and Chitown foodie by night. From the horse’s mouth:
Brand:
Developing a strong brand is an art you can’t learn in school or read about on Medium. It takes something innate and simple: being human. I’ve spent my entire life studying what that means, and the greater half being conscious of it. Consistency, relatability, clarity, and relevancy iron out your identity and make you recognizable and memorable.
Strategy:
People work in particular ways. Social media has exacerbated trends and the exposure of human nature, giving us the perfect platform by which to study how people interact with each other, with technology, and with content. I know what works and what doesn’t. Developing a brand is one thing, but building an entity does not make people flock to it. By applying strategy, we expose target markets to who you are and help them fall in love with you.
He utilizes his experience as a programmer to capture some of the most fascinating stories in food across Chicago.
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